INFORMATION PAGE
Plus Value Awareness presents a special marketing style awareness project by the Project Director Keith Mckenzie.
This Project focuses on prejudice, bullying discrimination intolerance and hatred.
This new project replaces the previous project "Is this the right value?" Which covers a greater variety of subject topics and issues which go beyond non-verbal abuse, physical assault and verbal offence.
Zero Toxic on the website
The project on this website focuses on hidden differences with additional links to the information appearing on the specialised plus value awareness blogs on Tumblr.
More information to be added on a gradual basis
This version of the project provides detailed examples and how everyone can do their part against toxic attitudes and behaviour, bullying, discrimination and hatred
More to come
The introduction of this project on this website is a shape of things to come.
A special version of this project is to be developed with a special webpage which expands this project to all disabilities and all types of difficulties regardless if they are visible or not.
Also, the project director is planning to develop a series of specialised art and design concepts, focusing on issues of bullying, discrimination and hatred towards all disabilities and difficulties. When completed this project will link this feature to a special online gallery over on the Project Director's website.
Also, a new series of marketing posters are to be developed. This will be based on the key issues featured in this project.
They will be a special series of "Zero Toxic" information documents to be developed which provides objective insight and analysis on the issues of prejudice, discrimination, bullying and hatred along with analysis and recommendations. A family of resources to developed specifically for communities, businesses, public services along with rest of society with customised information for specific envionment.
Additionally, a focused education document which contains personal experiences from the project director.
Based on the Zero Toxic project, a series of PowerPoint presentations is to be developed. This will cover insight, analysis, the experiences from a project director, the campaign in summary along with specialised art & designs specially developed for the zero toxic Project.
The overall aim is to bring the projects to communities and the wider society to start the encouragement on changing how the approach hidden differences and all difficulties and to strategise smarter against prejudice, bullying, discrimination and hatred.
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History of development
Over the past twenty years, the director has developed a variety of different projects against discrimination bullying and hatred.
It was started back in 2005 with a marketing-style Project which was aimed is people to mistreat a person deliberately for their difficulties. Titled "Stop blaming people for their differences" and was displayed as part of an exhibition related to an autism awareness event at the University of Birmingham.
In 2008 a visual art project focusing on process and hatred experiences called "Stop the freaks and clown attitudes".
In 2012 a second visual art project was developed focusing on prejudice and blaming attitudes. When created it was specifically for the autistic spectrum but many people have responded that it will take two other difficulties beyond the autistic spectrum.
In 2016, a few years after Plus Value Awareness began an information Project was launched covering two types of prejudice discrimination bullying in hatred. The project titled "Is this the right Value" focuses on non-verbal abuse and verbal insults.
In 2018 a new Bitesize information product was launched focusing on bullying titled "Think Twice". The project coincided with "Anti-Bullying Week and the week-long campaign "Give Us A Break" by Anna Kennedy online.
In 2022 the "Zero Toxic" project was launched, replacing the previous online project "is this the right value?". This project premiered to coincide "Anti-Bullying Week and the week-long campaign "Give Us A Break"
Why Zero Toxic is created
Despite there has been positive progress in awareness, understanding and acceptance over the two decades the project director feels that social attitudes have not only have got worse but he feels that the negative attitudes have been normalised and could threaten to damage the positive progress of all disabilities and all types of difficulties in society.
The projects is aimed to be have smarter in combating prejduce, bullying and hatred. Also we need to look at the matter beyond the outdated apporach. It is not just about name calling or labels, it is the implications behind the mistreatment, the potential negative consiquences and the effects on the person's life opportunities, work, employment, relationshops and overval health.
Within recent years there have been a lot of strong and bold marketing initiatives against sexism, racism and prejudice against the LGBT community. However, the project director emphasises this should be equivalent for all disabilities and difficulties regardless if it's visually noticed or not. Also to emphasise all disabilities and difficulties as significant as the rest of society with their importance in society be respected.
MORE TO COME SOON
Watch out for more for the Zero Toxic project
* A family of Key voices on the importance of valuing differences based on this projects key factors and elements and a lot more.
EXPLORE FURTHER
More from the Zero Toxic project
ZERO TOXIC PLEDGE
The key essential points which everyone need to consider against prejudice, bullying, discrimination and hatred towards hidden differences
TOXIC EXAMPLES
An information summary on the kind of mistreatments that hidden differences face
DIFFICULTIES & MISTREATMENT
Examples how a person's difficulties can lead to toxic attitudes and hatred.
TIME TO ACT & SPEAK UP
Some examples of what you can do to stop and reduce toxic attitudes, bullying and hatred
ZERO TOXIC FACTORS
An information summary on the kind of mistreatments that hidden differences face
ACCESSING ZERO TOXIC
Find out how you can access this project for your community, businesses and support groups
PROJECT DIRECTOR'S STATEMENT
The project Director has written a statement for the Zero Toxic project.
USEFUL LINKS
Recommended links to projects, campaigns and organisations
SREAD THE WORD & GET INVOLVED
Spread the word and share to your friends, family, workmates, education colleagues and other contacts on social media and online against toxic attitudes, bullying and hatred towards hidden differences.
Watch out for extracts from the Zero Toxic project via Plus Value Awareness profiles on Facebook, Instagram and Twitter
Share the Zero Toxic project to your social media profile and via email
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