A number of reasons why the changes are being made. The existing project title did not reach the target audience very well, which became confusing, misleading and it made the project not very clear to website visitors and on social media what the project was about. It meant the existing project was not well understood and therefore not very well supported.

So a change of approach was a need to combat against prejudice, discrimination, bullying and hate. However, a new name and a new look isn't just the only changes. It is also changing the narrative to encourage people to look at the human issues including the impact, on the harm it causes and to a person with differences place in society. Also to remind that everyone is not the same therefore we need to not to disrupt or shame individuals may appear different compared to others.