2015
Plus Value Awareness was launched as the new umbrella awareness concept. Originally branded as "Plus Value" presenting a different approach to awareness projects, campaigns & content focusing around a Good Sense of Value for specific hidden differences. Expanding the awareness initiative beyond autism to include Dyslexia, ADHD, Dyspraxia and Social Anxiety.
A website was created making it 100% responsive, making the website accessible for all digital devices in desktop, tablets & mobiles. Also, new social media channels were created on Facebook and Twitter and on Google+
As part of the changes, the original awareness brands Differences and Autism Challenge became "Differences Autism Challenge" part of the Plus Value Awareness family as the fundamental awareness brand.
Beyond 2015
The online awareness content from Differences Autism Challenge was transferred to the Plus Value Awareness website a few years later.