New brand identity
New brand identity will be featuring a new guiding double star. This replaces the plus symbol with the emphasis of valuing hidden differences on the human aspects and not any medical references.
The new-look will be rolled out on a gradual basis. Watch out for the new changes over the next few months.
Change of projects
Coming soon new projects to appear online & social media
The new look is not only just a rebranding change but also some changes to some of the existing projects.
Advantage (coming Soon)
The project advantage will have a new look and to expanded to includes additional elements from the existing projects "Value is" including Ambition, Sense of purpose. The information to expand on how hidden differences are beneficial to education, employment, community participant and activity groups.
Stop devaluing differences (Coming Soon)
A piece of new integrated information provided the project with information on very important issues against any sort of mistreatment against hidden differences including intolerance, falling, exploitation, discrimination and hatred.
Valuing Hidden Differences (Completed project now available)
Completed the rollout of this project with a family of awareness elements with a remind a valuing a person beyond understanding.
Positive Value (This project now available)
The new introductory and participation project and campaign to encourge to share positive value towards hidden differences. A brand new participation campaign that encourages everyone to share positive value. Coming soon a new Plus Value Awareness pledge for showing support and sharing.
Inclusive Differences (This project now available)
Focusing the importance of inclusivity beyond understanding and acceptance
It will take some time to complete the new look online and on social media along with the changes and improvements to projects, campaigns and features. It will be phased in on a gradual basis.
Watch out for further improvements and changes to come
Other changes will occur affecting other existing projects. Keep updated via the update blog.