A family of Christmas creative designs developed personally by the creator was featured as a Christmas card for the Birmingham based regional support charity, Autism West Midlands.

A change of awareness direction with the umbrella awareness identity developed a different style presentation and renamed as Plus Value Awareness with its website expanded to feature more projects and features.

Three years later the brand identity was updated with a more versatile look.

The range of projects & campaigns was developed including "is this the right value", "aim high" and "value is".

Human Rights Special 

The Diverse Differences features presents the first-ever human rights special feature has been developed to support "World Human Rights Day" which features awareness projects and content related to dignity, human rights and valuing the lives of hidden differences.

To coincide the human rights special, information and visual art project elements of value were launched. "Elements of Value" is a differences Originals project which explore the five ethical elements of the plus value awareness initiative. The message of the project is to go beyond understanding acceptance and support in valuing a person with hidden differences.

Also, to coincide the Human Rights special, a differences original Project "Value & Dignity", was launched. It was developed with the importance of respecting and valuing the human rights and dignity of a person with differences.

For the festive season, a special family of status templates has been developed for social media with extracts of some of the projects on this website. Also, special awareness messages during Christmas and New Year. The overall message is understanding and valuing with differences also applies to Christmas and New Year. 

To end of the twenty year "Differences Originals", the brand associated with the original family of awarness projects since 2000 has been redesigned. This is to coincide the new projects "Elements of Value" and "Value & Dignity" along with showing closer ties with the Plus Value Awareness family.