History 2018-2020

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History in detail

2018-2020

Please note the information on this page features the original brand names "Differences & Autism Challenge" which is now rebranded "Differences Originals" after the original name was used for offensive video trends on TikTok. Click here for details

A historical look of developments in chronological order

2018

January

The creator of Plus Value Awareness, Keith McKenzie was nominated by Google's Digital Garage team in Birmingham for the Thrive Mental Health awards by West Midlands Combined Authority with the awareness website help improve supporting a staff member living with ADHD.





2018 

After a 7 month gap the online presence for Differences & Autism Challenge return with the orginal content becomes part of the Plus Value Awareness website.

At the same time Differences & Autism challenge has become an integrated part of plus Value Awareness family. Despite the major changes Differences & Autism challenge maintain its distinctive integrity. Now positioned as the backbone of Plus Value Awareness with a specialised series of projects & potential services as a packages

2018

March

A prototype of a new style PowerPoint presentation document was developed with guidance by Google's Digital Garage. The smarter sense was developed as prototype education & training. It is designed for communities and citizens to move away from distorted perceptions and understand the human aspects of a person with differences towards a smarter sense of value.

2018

March

A family of proposals was developed for potential services & products in the future. This includes Sustainable (relationship & interaction guidelines), Forwards (survival guide for Differences), Sense of Value Education (detailed Education document), Connect (personal development reference) and Smarter Senses (digital PowerPoint introduction presentation)

2018 

April

"Awareness Focus" was launched with customised addition of awareness in projects information and content within the specific conditions of autism, ADHD, dyslexia and dyspraxia.




2018 

April

The Awareness Series feature was expanded with additional content for the conditions ADHD, dyslexia dyspraxia and Anxiety for social anxiety.


2018 

April

Plus value awareness on social media expanded to Instagram and replaced Google+

2018 

October

Awareness October was launched to support a family of awareness events during the month. Including ADHD awareness month, World Mental Health Day and awareness weeks for both dyslexia and dyspraxia.


2018

To coincide World Mental Health Day, a project was launched to encourage not to underestimate how mental health affects hidden differences. 

2018 

November

Networking representing plus value awareness at the National Autistic Society annual general meeting on Central London



2019 

May

An online feature was developed initially on a trial basis. Diverse Differences Special was to develop to support a family of awareness events during the spring season because of the successful feedback social media became a permanent feature a few months later.

the events initially supported including neurodiversity awareness week, mental health awareness week, loneliness awareness week and autism awareness day. As part of the same feature new showcase project was launched including Diverse, Advantage & Diverse Achievers




2019 

May

Diverse Achievers was launched online as a preview of a future detailed project which lists names of key achievements who live with autism, ADHD dyslexia and dyspraxia and social anxiety. 


Also with supporting Loneliness awareness week a new showcase project was launched. "Combating Loneliness" was developed to address how Loneliness & isolation can occur and how solution and positive forward must be relevant to the person affect and not the general approach. A special version of the Advantage project was created. Titled "Diverse Advantage" it contains a snapshot summary of positive strengths and potential attributes by a person with Differences.


2019 

July

Plus Value Awareness started an ongoing transformation with modernising the awareness initiative projects, feature and a major rebranding online & on social media. As part of the changes, the Awareness Series was replaced with the feature of Diverse Differences & Understanding Series.



2019 

July

After the online success several months earlier, diverse differences special became a permanent feature. Renamed as simply diverse differences the online features expanded to support more awareness events all year round and to showcase a summary of the featured products and a new style awareness calendar (transferred from Awareness Series)


As part of transforming Plus Value Awareness, the understanding series feature was expanded to include awareness statistics. Transferred from Awareness Series




2019 

September

A family of suggestion & guidance documents was made for Birmingham's Latinmotion, the salsa dancing organisation and events provide solutions and possibilities to experences improve learning, social and general presence of those with hidden differences as a attendee or a volunteer during dancing conventions in August and December at Birmingham's NEC.




2019 

October

Awareness October mini-feature returned online for the second time. Now under the Diverse Differences feature it supported for the first time including Black History Month (UK), Hate crime awareness week and invisible disabilities week.

2019 

October

To coincide supporting Black history month new project multicultural differences was created. providing information and to consider issues to be aware of and a summary of solutions forward for those living with ethnic minorities and mixed-race individuals with hidden differences.

2019 

November

To coincide supporting more awareness events including Anti-Bullying week and Give Us A Break a bite size awareness project was launched titled "Think Twice"was launched 

2020 

March

The Diverse Differences feature expanded further with supporting more events under "Awareness March", including International Women's Day, Neurodiversity Celebration Week, International Day of Happiness & Autism Awareness Week (UK). Record numbers of people viewing the social media posts to supporting International Women's Day with some of the posts was viewed by around 300 views within 24 hours.

2020 

May

The orginal awareness brands and the special online feature Differences & Autism Challenge changed its name to Differences Orginals after the autism challenge name was used negatively on the social media platform TikTok with a trend of horifying and offesntive videos which discriminated against autsitic people. So the name change was made and to distant itself from that online stigma.


2020 

May

A diverse Differences feature has developed combined online special for May related to Mental Health, Loneliness, PDA and for the firse time cultrual Diversity to support the events PDA Day, Mental Health Week and World Day of Cultural Diversity for Dialogue & Development


2020 

May

The colour pallete used for cutsomised projects for autitsic sprectrum was changed after esclating expression on the use of of the blue a presented as dehumanising. To this awareness inititaive responded with a change of the colours to turquoise and yellow. Click here for details


2020 

October

Value Hidden Differences

The first phase of this new "Value all" project has rolled out online including customised versions for Dyslexia, ADHD and Dyspraxia


2020 

October

The mini-project "value multicultural differences" has been redesigned with updated information. This coincides the mini-project becomes part of "Valuing Hidden Differences"


2020

November

The Diverse Differences project "Think Twice" has been redesigned with updated information to coincide Anti-bullying Week.

2020 

November

Anti-bullying special

The Diverse Differences feature the first-ever anti-bullying special has been created to support the anti-bullying week and the annual campaign give us a break. 


2020 

November

As part of the anti-bullying special, exclusive content has been developed to support one of the awareness events. This includes anti-bullying key points and the visual design which emphasizes the message saying no to bullying. This was developed exclusively for "give us a break" the annual campaign by Anna Kennedy OBE. This was featured on Anna's social media channels and on her website.

2020 

December

Human Rights Special 

The Diverse Differences features presents the first-ever human rights special feature has been developed to support "World Human Rights Day" which features awareness projects and content related to dignity, human rights and valuing the lives of hidden differences.



2020 

December

To coincide the human rights special, information and visual art project elements of value were launched. "Elements of Value" is a differences Originals project which explore the five ethical elements of the plus value awareness initiative. The message of the project is to go beyond understanding acceptance and support in valuing a person with hidden differences.

2020 

December

Also, to coincide the Human Rights special, a differences originals Project "Value & Dignity", was launched. It was developed with the importance of respecting and valuing the human rights and dignity of a person with differences .

2020 

December

For the festive season, a special family of status templates has been developed for social media with extracts of some of the projects on this website. Also, special awareness messages during Christmas and New Year. The overall message is understanding and valuing with differences also applies to Christmas and New Year. 

Explore further history examples in detail

This feature is connected with
The special awareness element of the Plus Value Awareness family

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