A brand new look is coming to the plus value online on social media on all other formats incuding printed materials.
This includes a new updated logo a new presentation style with focuses in on images and large headline key words and with certain materials you will notice the word "value" being displayed more prominently which fits into the principles of the initiative which is to promote a better sense of value for people with invisible difficulties. The word "awareness" was added to the main identity to make sure the name does not clash with an existing organisation elsewhere round the world. This new look will also include a new parent identity brand name it was originally proposed as "Plus Value Enterprise".However because the name is already exists as an organisation, the parent name had to changed to"Plus Value Fusion"and to become the organisation brand behind the Plus Value awareness initiative highlighting all the services ranging from social aim (including Plus Value awareness initiative) and art & design related trading services. As part of the new plan and new style marketing presentation along with an additional new family of campaigns and presented guides.
One of the main reasons with the new look it to make it the concept of is the make the initiative visually easier on more variety of materials not only the existing formats including online & social media but also on to the new family of formats it says pocket size away in disguise, your guide for mobiles and tablets, printed information guides, printed merchandise including clothing.
More to come
It doesn't stop there, new spin-off marketing & information presentation. Called "Plus 2 value" wheel mirroring some of the plus Value awareness campaigns including "sense of value" and "spreading the value". But the presentation is slightly different with focused audience including young adults also certain adults who are linked with focused interests and lifestyle including music, fashion, sport, and other active lifestyles. With a more direct and shorter messaged and information. This is aimed to be more relevant to the right people. Also a second spin-off is focusing on cultural or focused community issues affecting invisible difficulties named "Culture 2 Value"
Also coming soon the sister awareness brands names Differences & Autism Challenge has received a new look with a new website is being developed.
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