Transform info
Information
Background
This awareness initiative has been in existence since 2015 with the last major redesign happened a year later in 2016 with a unified look across or different projects & campaigns.

Since then this awareness project expanded to reach more people online and including on social media channels. In addition, a series of documents been developed for projects campaign and for items as potential products in the future. 


Why changes are made
despite a number of achievements have been made with the existing brand has led to a number of obstacles and problems. 

Firstly the existing identity can cause negative stigma because how the plus mark is presented as a symbol can appear too clinical which goes against the aims and objectives of the awareness initiative. 

Second me on social media the messages were misleading two individuals living with autism, ADHD, dyslexia, dyspraxia and social anxiety or whether it is the issues covers applies to them. The other issue on social media. The status templates had a very restrictive look which makes predictable and has lost interest & appeal with its audience.

Some of the projects need to be updated or modifed to maximise the initivaes objective towards a postive sense of value.

There were also been challenges current branding presentation along with the strategy for approaching businesses and communities. Despite there was initial positive feedback that relevant interest with feedback but not desirable enough. The conclusion that not only the awareness strategy on projects and campaigns & how it was communicated was not far-reaching enough which generates. Also that the presentation the branding presentation wasn't versatile enough for businesses and communities generate appeal to generate interest for potential projects.


The process
So we had to re-look of how to present this awareness which can be flexible enough to generate and to maintain appeal for a long term.

Also there a need for branding & presentation to be flexible enough to be visually appealing and exciting at the same time to not ignore legible more formal and clear guidelines so individuals with differences and everyone else won't are alienated and marginalised from the specific awareness content.

A re-look on how the awareness projects & campaigns and content and how the content is communicated.

This is to make sure that awareness projects and features are relevant or anyone living with differences along with families and friends who have some direct contact. It's also important for the rest of Society to take notice or effectively based on how products and content are communicated.

The during May & June the new style presentation was trailed on social media when promoting projects & content for the feature " Diverse Differences Special" which lead to the success of record numbers of visitors and followers on social media.

Transform Feature Summary

Improvements
Changes
New Look

Select the links below to discover
Share by: