Initiative timelines
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About Plus Value Awareness
Initiative details
2000 onwards
The awareness activity started originally under the brands "Autism Challenge" and "Differences" which event developed through to online and on social media. Click here for the historical details since 2000

Before the launch (in 2014)
A plan to evolve "Autism Challenge" and "Differences" awareness projects with a initial proposal for Plus Value Awareness was back in 2014 with a Social Enterprise training provider at Birmingham’s I.S.E. Then in early 2015 the construction of the website and the overall presentation. Combining, projectsm campiagns, creativity, supported materials and potential services.

April 2015
Plus Value Awareness was launched originally branded as “Plus Value” with a website and social media channels on Facebook, Twitter & Google Plus. To coinide the changes the orginally awareness brands renamed as "Differences Autism Challenge and linked with Plus Value Awareness. The online Awareness Seres feature transferred to Plus Value Awareness from Differences & Autism Challenge separate website

April 2016
A blueprint document was develop on the initiative and how it can be beneficial for society and how it to improve the appeal. This lead to a design and presentation review. It lead to a change in marketing and creative presentation including a logo change with a constituent standards to make all projects & campaigns easily recognisable. 

June - September 2018
The awareness blueprint and the expanding presentations and projects was shared at networking events including The Autism Show and Autism Central

December 2016
The website expanded with the launch of projects Value is, Aim High and “is this the right Value”. The updated logo was launch with a name changed to “Plus Value Awareness” after avoid any clash of organisations of similar names.

June - August 2017
A family of documents was developed as potential products.

September 2017
A family of status temples was developed for social media

October 2017
The awareness initiative was shared to the team at Google Digital garage and it helped the team support a member of staff who lives with Dyspraxia.

January 2018
The director of Plus Value Awareness was nominated for the Thrive Mental Health Awards by Google Digital Garage in Birmingham for how the awareness initiative helped their staff with Dyspaxia.

February 2018
After a 7 month gap the fundamental awareness brand Differences Autism Challenge returned online with content transferred to the Plus Value awareness website making it an integrated part of the awareness family

March 2018
Prototype document was made for powerpoint presentation

March 2018
A family of proposals was developed for potential services in the future. This includes Sustainable (relationship & interaction guidelines), Forwards (survival guide for Differences), Sense of Value Education (detailed Education document), Connect (personal development reference) and Smarter Senses (digital PowerPoint introduction presentation)

April 2018
Plus Value Awareness was launched on Instagram while Google Plus was discontinued.

July 2018
Networked and shared the awareness initiative ideas which lead to specific positive feedback

Differences Autism Challenge separate websites was taken offline due to disruption caused by the online library provider.

November 2018
Shared the awareness the initiate at the Annual general meeting of the National Autistic Society in Central London

October 2018 
The Awareness Series feature introduced a special pop-up family of web pages. Called "Awareness October", designed to support a family of awareness event including ADHD Awareness Month World Mental Health Day and Awareness weeks for both Dyslexia and Dyspraxia.

March 2019
A review was developed on the awareness initiative and the strategy for the future. It was devloped the awareness inititive to be modernised with a shake up of how the inititaive is communicated projects campaigns, projects and prepare a major revamp of the presnetaion & branding. 

Starting in May 2019
During the spring months of 2019, a special feature "Diverse Differences Special" was developed to support 5 different awareness during May & June (including Neurodiversity Awareness Week, Mental Health Awareness Week, Loneliness Awareness Week and Autism Pride Day). This feature was also showcasing special bite-size version of featured and forthcoming projects & campaigns. This feature was developed on a trial basis on how the presentation and content could potentially refresh the way the awareness initiative presented. A family of the diverse versions of forthcoming projects including Achievers & Combat Loneliness.

July 2019
After the successful responses online & on social media this feature got converted into a permanent feature renamed as "Diverse Differences" and expanded to support more awareness events all year round and to include and improved awareness events calendar. (Transferred from The "Awareness Series"). 
An additional preview of forthcoming projects was added including Awareness Senses and Keywords.


After 8 years of online existence (including with Differences Autism Challenge), the Awareness Series has come to an end with the content was transferred to the features "Diverse Differences" & "Understanding hidden differences which is renamed "Understanding Series" 

After the presentation trial, Plus Value Awareness started to refresh its look and how the projects and features represented online & on social media. As part of the updated look more changes which will affect some of the featured projects and campaigns into 2020.


September 2019
A family of suggestion & guidance documents was made for Birmingham's Latinmotion, the salsa dancing organisation and events provide soloutions and possibilities to experences improve learning, social and general presence of those with hidden differences as a attendee or a volunteer during dancing conventions in August and December.

October 2019
The second annual "Awareness October" return which now part of the pop-up online specials 5 times a year within the "Diverse Differences" Feature. This edition of Awareness October has expanded further to Black History Month and Hate Crime Awareness week. An addition to support ADHD Awareness Month, the awareness weeks for Dyslexia and Dyspraxia, Invisible Disabilities Week and World Mental Health Day.

To coincide supporting Black History Month a new "Value all" projects addressing the experences and life challenged which an ethnic minority with differences faces. Titled "Value Multicultrual Differences" highlights points to conider, issues to be aware of and a summary of solutions. 
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