This month (March 2020) marks five years since the Plus Value Awareness initiative was launched. This is part of a double awareness year with providing awareness & activities for twenty years.
Back in March 2015, it was originally branded as "Plus Value", the name was an evolution of what has been developed 15 years earlier with a different approach with awareness marketing, campaign and detailed information around the five principle points towards a positive sense of value towards hidden differences.
In addition, a number of materials & activities have been developed as potential products, services & social mission activity towards social enterprise.